Advanced Container Technologies Inc (OTCMKTS:ACTX) on May 25, 2022, announced that innovative modular hydroponic farms-GrowPods, can provide grocers the ability to grow as well as selling fresh strawberries and leafy green vegetables from a self-contained unit. This can be located as close to a parking lot.
Market Reaction
On Wednesday, ACTX stock ended flat at $0.7356 with 9 shares, compared to its average volume of 1.2K shares. The stock moved within a range of $ .7356 – 0.7356 after opening trade at $0.7356.
ACTX Modular Hydroponic Farms Allow Grocery Stores to Give Customers a Farm-to-Table Experience
Meijer Stores are harnessing modular hydroponic farms for giving the stores leaf, cut, and whole lettuce besides the chain’s “Fresh from Meijer” ready-to-eat salad kits. Furthermore, Kroger Co “is taking farm-to-table to a whole new level” as it will give customers the product at the purchase point.
Publix grocery store chain is harnessing hydroponic vertical farms to focus on customer experience. The 40-foot container hydroponic farm is in the parking lot and customers can view the three acres of traditional farmland through the container’s windows. The store grows around 720 heads of lettuce each week.
Food Lion is also harnessing innovative farms to bring fresh produce to the 303 stores. Produce Blue Book said that it validates the consumer’s growing awareness of locally grown, fresh, high-quality produce.
Doug Heldoorn, CEO of Advanced Container Technologies said that the time is apt for all grocery chains to integrate vertical farming into their supply chains.
He added that the modular hydroponic farms are producing ultra-clean, vine-ripened strawberries and leafy greens. Additionally, they give other sustainability benefits like reducing freight emissions, lowering water use as well as better shelf life.
Key Quote
“Our modular hydroponic farms not only produce ultra-clean, vine-ripened strawberries and leafy greens but also provides other sustainability benefits such as cutting freight emissions, lowering water usage, and prolonging shelf life,” Heldoorn said. “Additionally, that experience of going into a grocer and essentially buying right off the vine is compelling from a customer experience standpoint.”
