NuGene International (OTCMKTS:NUGN), made an announcement on May 02, 2022, about establishing a new office in Prague that will focus on boosting BOXO’s brand awareness, marketing performance, media relations, and strategic growth.
On Monday, NUGN stock slid 12.50% to $0.14 with 1.75 million shares, compared to its average volume of 2.46 million shares. The stock moved within a range of $0.1300 – 0.1800 after opening trade at $0.18.
It is one of the first of several offices that BOXO plans to open, for establishing a presence in important industry locations. Three members have also been added to the team – Simon Sandoval as an Independent Director, along with Michal Zelezny and Cédric François.
Simon Sandoval has over two decades of experience in C-Suite business management, having spent 14 years as Managing Director of Berkshire Hills Capital Group. On the other hand, Michal Zelezny owns numerous successful businesses, with clients like Procter & Gamble, Valeo and others. Cédric François is an ambitious final year student of International Business and Trade at Thomas More University College who joined the business to support marketing and investor relations activity.
The team’s responsibilities include developing and executing marketing strategies, directly engaging and managing marketing projects, and translating the company’s business objectives into targeted marketing aimed at driving revenue. The Prague team of BOXO will collaborate with Ara Keshishian, Petr Jakl and Martin Barab to maximize the use of their media resources.
As of now, the team is focused on creating a token mascot and several NFT designs. Once the strategy and mechanics for the exact use of the NFTs is complete, they will be offered to the trading community and NFT enthusiasts alike.
“The team will be developing and implementing complex marketing strategies, directly engaging and managing marketing projects, and translating the company’s business objectives into targeted marketing aimed at driving revenue. They will identify and track key metrics which will help determine the best positioning for BOXO’s film projects” commented Justin Mathews. BOXO’s Prague team will work alongside producers Ara Keshishian, Petr Jakl and Martin Barab to maximize the use of their media resources.
NUGN stock is trading above the 20-Day and 50-Day Moving averages of $0.13 and $0.07 respectively. Moreover, the stock is trading above the 200-Day moving average of $0.03.