Shares of TAAT Global Alternatives Inc (OTCMKTS:TOBAF) have been witnessing selling pressure at a higher level.
On Thursday, TOBAF stock moved down 6.75% to $1.52 with 30.8k shares, compared to its average volume of 116k shares. The stock moved within a range of $1.5100 – 1.6200 after opening trade at $1.61.
TAAT™ Adds Inaugural Merchandise Collection to its TryTAAT E-Commerce Portal
Tobacco-free and nicotine-free alternative to traditional cigarettes given in “Original”, “Smooth”, and “Menthol” varieties, TAAT Global Alternatives Inc (OTCMKTS:TOBAF) on February 5, 2022, announced that the first collection of TAAT branded merchandise is available for purchase on its portal.
With the base of consumers regularly using its products growing in 2021 after launching in Ohio, the firm will be releasing branded merchandise in a quarter of 2022. This would strengthen loyalty and awareness of the brand.
The limited private release of its apparel seems to have generated a desirable level of engagement and interest, particularly with the presence of its “Beyond Nicotine” slogan.
A number of investors and consumers have asked about the potential future availability of its merchandise, with several based in international markets.
TAAT aims to leverage enthusiasm by giving fans of TAAT the chance to express support through branded merchandise.
TAAT has developed a tobacco-free and nicotine-free alternative for traditional cigarettes. The company’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique.
This causes a taste and scent to resemble tobacco. Under the executive leadership with “Big Tobacco” pedigree, the brand was launched in quarter four of 2020 in the United States aims to position itself in the $814 billion global tobacco industry.
TOBAF stock is trading below the 20-Day and 50-Day Moving averages of $1.63 and $1.95 respectively. Moreover, the stock is trading below the 200-Day moving average of $2.68.