Global provider of personalised guest engagement solutions, Mobivity Holdings Corp (OTCMKTS:MFON), on April 26, 2022, announced that California Fish Grill selected the firm’s SmartMessage. This will be used for launching Fin Crowd Text Club for communicating with guests opting for messages across locations and enhancing reputation of giving high-quality sustainably sourced seafood.
Market Reaction
On Tuesday, MFON stock moved down 5.37% to $0.73 with more than 24K shares, compared to its average volume of 18K shares. The stock moved within a range of $0.7200 – 0.8190 after opening trade at $0.80.
California Fish Grill Picks Mobivity’s SmartMessage™ to Connect with Diners through Personalized Text Message Marketing
California Fish Grill, which was founded in 1988, is a fast-casual dining experience. It only serves seafood best rated by the Monterey Bay Aquarium Seafood Watch program or Eco-Certified by a third party.
Joanna Kan, Director of Marketing for California Fish Grill said that consumers connect with mobile devices makes it logical to foster robust connections with customers. Kan added that the firm selected Mobivity for the personalization capabilities.
The use of SmartMessage will give the company unique ability to tailor text message content for every restaurant location. It is critical considering the varying impacts supply chain disruptions as well as labour shortages have on select regions in the country.
Mobivity Chairman and CEO, Dennis Becker said that the company is excited on facilitating California Fish Grill kick off text club. Becker feels that the marketing tool is effective as companies can engage one-on-one with guests. He added that text messaging is ideal for regional brands such as California Fish Grill for driving guest frequency.
Traders Review
MFON stock is trading below the 20-Day and 50-Day Moving averages of $0.82 and $0.87 respectively. Moreover, the stock is trading below the 200-Day moving average of $1.32.
