Shares of Fortium Holdings Corp (OTCMKTS:FRTM) were the top logainerser on Thursday on unusual volume.
Market Reaction
On Thursday , FRTM stock soared 30% to $1.30 with 1.2k shares, compared to its average volume of 1.7K shares. The stock has moved within a range of $1.1500 – 1.3000 after opening trade at $1.15.
Fortium Holdings Established Advisory Management Team for its Norr Sporting Goods Subsidiary
Diversified holding company with two wholly-owned subsidiaries: Elysian Premium Corp. and Norr LLC, Fortium Holdings Corp (OTCMKTS:FRTM) on January 27, 2022, announced that the wholly-owned subsidiary, Norr LLC has entered into advisory agreements with three experienced leaders for assisting the company in its growth and operations to become a significant player in direct-to-consumer sporting goods industry.
This is after Fortium’s recent confirmation on the formation of Norr, demonstrating the company’s expansion into the direct-to-consumer U.S. sporting goods market. Norr’s day-to-day operations would be run by a seasoned team bringing significant experience as well as a track record of success in the retail industry. The advisory team includes Brian McKinley, Alex Souêtre, and Mike Burgess.
While Brian McKinley will be assisting Norr in the management of production and operations fulfillment, Alexandre Souêtre will be assisting Norr with the creative design of Norr products for maximizing product appeal to the company’s key target demographic of action sports enthusiasts. On the other hand, Mike Burgess will be advising the leadership team besides aiding oversee integrated marketing strategy.
Richard Horgan, Chief Executive Officer of Fortium said that the company is fortunate on securing and partner with deeply experienced as well as highly-regarded leaders. Horgan added that the close collaboration as well as advice from the individuals as well as quick growth of the action sports market will enable Norr to achieve its goals of expansion into the sports domain.
