Shares of Simply Better Brands Corp (OTCMKTS:PKANF) (CVE:SBBC) have been trading within a narrow range over the past few sessions.
Market Reaction
On Thursday , PKANF stock ended flat at $3.99 with 985 shares, compared to its average volume of 55 shares. The stock has moved within a range of $3.9923 – 3.9923 after opening trade at $3.9923.
Simply Better Brands Corporation accelerates its U.S.-Based distribution of TRUBAR™ with an expanded footprint at Costco
Company with an international omnichannel platform having diversified assets in emerging plant-based and holistic wellness consumer products, Simply Better Brands Corp (OTCMKTS:PKANF) (CVE:SBBC), on January 20, 2021, announced continued regional expansion at Costco.
Post successful rotation in Southeast region late last year, TRUBAR will be in distribution in US’s Southeast region including states of FL, GA, NC, TN, SC, AL, MS, and Puerto Rico.
TRUBAR, a plant-based protein bar is the first-of-its-kind food category. Costco will be providing a dual pack of “Daydreaming About Donuts” flavors and “Oh Oh Cookie Dough” or a dual pack of “Smother Fudger Peanut Butter” and “Oh Oh Cookie Dough”.
CEO at Simply Better Brands, Kathy Casey said that the expanded buildings in Costco complement the company’s broad distribution at other U.S.-based strategic retailers like Whole Foods, Amazon, Fresh Thyme, and Walgreens. Kathy added that being a shopper destination for snack bars, Costco will help the company in outperforming in the category.
TRUBARs have tapped into a fresh space, coining the term Indulgent Nutrition.
Co-Founder and CEO at TRUBRANDS, Erica Groussman said that consumers have lived with the reality that most snacks may be tasting good but have unrecognizable ingredients. Erica added that TRUBARs in emerging markets simplify the shopping experience, enabling one to eat better without sacrificing taste in the rapidly growing plant-based space.
Key Quote
“The expanded buildings in Costco complement our broad distribution at other U.S.-based strategic retailers like Amazon, Whole Foods, Fresh Thyme and Walgreens,” said CEO at Simply Better Brands, Kathy Casey. “As Costco is a shopper destination for snack bars, we are thrilled to see our offer outperforming the category.”
