The signing up of a major sports personality as a partner is often seen as a major boost by investors, and that may make DRYWORLD Brands Inc. (OTC:IBGR) an intriguing proposition this week. The company runs a premium performance sports brand, and on March 28, DRYWORLD Brands announced that it had entered into a partnership with Braden Smith, the star point guard at Purdue University. That partnership had been signed for a period of one year, and it was a Name Image and Likeness (NIL) agreement.
Through the agreement, the company became the official apparel brand and merchandise partner for Braden Smith. The provisions of the collaboration also include a complete merchandise offering and separate e-commerce support for merchandise sales to fans, all of which had been scheduled for launch during March Madness 2024. Brian McKenzie, the Chief Executive Officer of DRYWORLD Brands, spoke about the partnership agreement as well. He stated that everyone at the company was excited at the prospect of partnering with Braden Smith and offering the fans high-grade basketball equipment during the March Madness period and beyond.
McKenzie went on to note that Smith’s record was at a rarefied level and matched the Big Ten Freshman records that had previously been held by such legends as Magic Johnson and DeAngelo. That marked him out as a legend in the making. He also stated that DRYWORLD Brands and Braden Smith made a perfect match since the company’s drive to provide athletes with performance-boosting products was in alignment with the athlete’s skills on the basketball court. In this context, it ought to be noted that Braden Smith is the fifth player in the history of the NCAA to have clocked 425 points, 200 rebounds, and 250 assists in a season, making the partnership a coup for DRYWORLD Brands.
