Farmhouse Inc (OTCMKTS:FMHS) on May 13, 2022, announced partnership with Urbana for placing the “Oro Blanco” Bored Ape Yacht Club strain on shelves at two of the San Francisco locations: 4811 Geary Blvd. and 33 29th Street.
Market Reaction
On Friday, FMHS stock ended flat at $1.51 with more than 50 shares, compared to its average volume of 16 shares. The stock moved within a range of $1.5100 – 1.5100 after opening trade at $1.51.
As part of the firm’s expansion strategy, the partnership will connect the NFT community with established cannabis brands. The company will be leading the development of destination dispensariesintegrating NFT culture with premium products.
Oro Blanco is the face of a fresh cannabis brand on behalf of Ape-In Productions, an entertainment company, and virtual community. AIP is putting the excitement of music fandom into the BAYC universe through the development of NFTs into the metaverse.
Evan Horowitz, CEO of Farmhouse said that the partnerships with Ape-In Productions and Urbana are the first steps in creating an ecosystem combining NFT and cannabis culture. The CEO added that Urbana’s dispensaries combined with the firm’s network will provide a thrust to NFT-enabled retail experiences.
The partnership demonstrates the firm’s capability to combine physical cannabis brands with digital assets. With a sizeable number of cannabis brands as well as 94,000 Twitter followers, the firm is positioned perfectly for pioneering the future intersection of cannabis and NFTs.
Farmhouse has several divisions including a professional social platform, WeedClub, enabling professionals to connectand discover products for scaling businesses.
Key Quote
“Our partnerships with Urbana and Ape-In Productions are the first step in creating a new ecosystem that combines cannabis and NFT culture. Urbana’s dispensaries combined with our network and Oro Blanco’s brand will push the future of NFT enabled retail experiences,” said Evan Horowitz, CEO of Farmhouse.
