Shares of Wishpond Technologies Ltd. (CVE:WISH) (OTCMKTS:WPNDF) closed sharply higher in the previous session on unusual volume.
Market Reaction
On Thursday , WPNDF stock ended flat at $1.05 with 101 shares, compared to its average volume of 4.8K shares. The stock has moved within a range of $1.0500 – 1.0500 after opening trade at $1.05.
Wishpond’s Brax Announces Launch of New Universal Ads Product
Online business solutions provider, Wishpond Technologies Ltd. (CVE:WISH) (OTCMKTS:WPNDF) has announced on January 20, 2022 that its Brax business has been successfully integrated with Wishpond. Due to this move, they are on track to grow organically as projected by the company’s proven outbound sales model.
Brax has also announced the release of their Universal Ads Editor, which allows advertisers to build ads once and instantly launch them across several different native ad platforms. It boosts the ad creation process for advertisers big time! Ads are supported across five native platforms including Taboola, Outbrain, RevContent, Content.ad, and Yahoo.
A Pexels integration is available too, so users can instantly add thousands of stock images directly from inside the platform. Users get notifications when ad text and descriptions are compliant with each platform’s specifications. It can create 100 ad variations at once to be published across multiple ad networks.
Brax has successfully adopted Wishpond’s outbound sales practices including Wishpond’s lead prospecting, sales development, and sales pipeline management processes. Brax has also integrated shared services with Wishpond, through the account management and sales teams. On the other hand, Wishpond has started to realize synergies with Brax via cross-selling and addition new sales packages that are made available to both Wishpond and Brax customers.
Key Quote
Ali Tajskandar, Chairman and CEO of Wishpond commented, “I am extremely pleased to see the progress since the acquisition of Brax in September of last year. We’ve now integrated Brax across all of Wishpond’s departments and channels, positioning Brax for aggressive expansion in 2022. Brax has also developed a new outbound sales channel significantly increasing the velocity at which it can grow. We are excited to see the early traction from Brax’s outbound sales system is starting to pay off.”
